At Craft we believe in the power of business as a force for good. We help companies and organizations that share this belief communicate their story and grow their community.

The Plunge in Down East Magazine

The Plunge in Down East Magazine

It was such an honor to have my first published essay, The Plunge, appear in September’s issue of Down East Magazine. With October nearly upon us and the new month’s magazines already hitting the shelves, I’m struck by what a strange and uncomfortable and incredibly powerful experience sharing something so personal has been. More

Dispatch from Kea

Dispatch from Kea

This winter I spent most of the month of February living and working on Kea, an island in the Cyclades in Greece. The trip and destination were made on a bit of a whim, spurred by an article in the NY Times about Greece and driven by a calling for a true adventure as I approached my 3-year mark in Maine. More


Craft was formed in 2009 with two intents: to help socially conscious and mission-driven clients grow, and to honor the craft of the many creative professionals who create commercial art. It is this love of the creative process that is at the heart of all we do.

We see each project or engagement as an opportunity to create something new together. Something that hopefully makes our clients lives a little easier, or helps them see their work from a new vantage point. Something that we are all proud to create and feel enriched by.

In 2014, Craft moved from NYC to Portland, Maine where the vibrancy of the city was replaced with the expanse of the ocean, mountains and forests. We are committed to using local talent whenever possible and helping to make a positive impact in the communities where we live and work.


Craft’s core services are messaging, strategy and production: the story you want to tell, how you want to tell it and the execution of that plan. Engagements can take the shape of one, two or all of these elements coming together as discrete projects or ongoing partnerships that cultivate smart, strategic growth.

These services take shape in two main ways, co-creating strategies to grow the reach of your product, service or organization, and creating content that helps communicate that work or mindset. This content can take the form of a series of blog posts, photographs, a short video, a thoughtfully written social media post or even an event. We live for a challenge and use our skills and networks to create new things that come together in unexpected ways.

Services include:

  • Brand Voice and Messaging
  • Marketing/ Communications Strategy
  • Social Media Strategy and Production
  • Editorial Content Strategy and Curation
  • Newsletter Strategy, Development and Management
  • Sponsorship Outreach Strategy
  • Copywriting/ Ghostwriting
  • Creative/ Design Production
  • Video and Photography Production
  • Digital/Mobile Development
  • Partnership Curation and Coordination
  • Custom Publication Production
  • Experiential/ Event Production
  • Product Curation

Crafting Partnerships

Craft Clients

About Leah

Leah Hurley

Leah is an integrated producer and strategist with a focus on value-driven communication. Raised in a family of entrepreneurs and artists on the coast of Maine, she brings a love for the intersection of creativity and commerce to all her work. As the founder of Craft she works with businesses and organizations to amplify their impact through marketing & brand strategy, communication management and media & event production.

Leah holds a BS (Honors) from Babson College in Business Management and brings the disciplines of Entrepreneurial Thought & Action to her work. She is a founding member of the Camden International Film Festival where she also served on the Board of Directors and as the Vice Chair, a member of the Board of Directors for the Restorative Justice Institute of Maine and is currently directing and co-producing the documentary film project Criminal. Having returned to Maine after 8 years living and working in NYC, she swears by year-round beach runs and believes strongly in the power of media to effect positive change.